Working Student Global Marketing Analytics & Effectiveness

Your mission

• Support ongoing Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and data infrastructure enhancements
• Consolidate and analyze data from Google Analytics, Campaygn, Sprinklr, and Brandwatch, and assist in the development of benchmarks and best practices
• Create and maintain relevant Marketing Analytics training guidelines and documentation
• Manage smart link creation and ensure consistent naming convention adoption across the Global Marketing Analytics ecosystem
• Support with the centralization and standardization of Owned, Shared, and Earned Media data across regions, channels, and business units.

Your talent

• Enrolled student in a relevant field, such as Business Administration, Marketing, Economics, Mathematics, Statistics or similar
• Excellent command of English language, both written and spoken
• Passion for data analysis with a strong interest in Marketing and E-Commerce
• Experience in Microsoft Office Suite, especially MS Excel and PowerPoint
• Creative thinker, curious, open-minded, and excellent team player