Senior SEO & GEO Specialist (m/f/d)

Tasks

• Scale Programmatic SEO: Optimize templates for location, specialty, and role-based landing pages for a large-scale job board (thousands of programmatic pages) so they rank and convert.
• Lead our GEO & AI-Retrieval Strategy: Define how Pflegia gets retrieved, cited, and surfaced by LLMs, answer engines (Perplexity, ChatGPT, Gemini), and Google AI Overviews. Own the GEO infrastructure roadmap — content structuring, structured data, retrieval-friendly markup, citation signals — and translate it into specs the engineering team can implement.
• Drive Technical SEO Infrastructure: Own the technical SEO roadmap end-to-end — crawl-budget strategy, indexation control, site architecture, rendering decisions (SSR vs. ISR vs. CSR), JavaScript-SEO trade-offs, Core Web Vitals, and advanced schema.org implementation (with deep focus on JobPosting and rich results). You define the strategy and specs; engineering implements.
• Define SEO Automation & Monitoring Pipelines: Specify the automation and monitoring systems we need — automated audits, indexation alerts, schema validation, rank/citation tracking, regression detection — and partner with engineering to build them. You set the requirements and KPIs; the tech team ships the pipelines.
• Bridge Marketing & Engineering: Translate organic strategy into precise engineering requirements (clear specs, acceptance criteria, and Jira tickets) and partner with developers through implementation.
• Run Rigorous Experiments: Design and run SEO/GEO experiments — split-tests, holdouts, before/after analyses — measure impact with statistical confidence, and decide what scales or gets killed. Define the experimentation framework; engineering provides the implementation hooks.
• Own Content & Intent Strategy: Conduct search intent research specifically tailored to the healthcare-recruitment space, guiding internal linking and digital PR/backlink acquisition.
• Track True Business Outcomes: Define and own KPIs that connect organic visibility directly to conversions (applications and employer leads), completely ignoring vanity metrics.

Requirements

Must-haves:

• 5+ years in SEO, with proven ownership of organic strategy and measurable revenue/conversion growth.
• Deep Programmatic Experience: Track record working on large-scale, database-driven sites (marketplaces, job boards, e-commerce, or classifieds).
• Technical Mastery: Strong foundation in site architecture, log-file analysis, indexation management, and advanced schema.org implementation.
• Technical fluency to spec, not necessarily to build: You can read and write enough Python and SQL to validate hypotheses, query your own data, prototype quick checks, and review what engineering ships. You understand rendering pipelines (SSR/ISR/CSR), crawl-budget mechanics, and JS-SEO well enough to debate trade-offs with senior engineers and write specs they take seriously.
• Forward-Thinking on GEO: A strong, theoretical and practical understanding of how LLMs and search engines retrieve information, with ideas or early experiments on how to optimize for AI visibility.
• Data Fluency: Experience with the modern toolkit (GA4, GSC, Screaming Frog, Ahrefs/Semrush) and a solid grasp of data isolation and baselines.
• Agile Workflow: Comfort working alongside product/engineering teams in a ticket-based (Jira/Asana) environment.
• Language: Professional working proficiency in English. Professional or native German is highly preferred to deeply understand our core market’s search behavior.

Nice-to-haves:

• Experience in recruitment tech, HR-tech, or the healthcare sector.
• Understanding the SEO implications of JavaScript/headless frameworks (client-side vs. server-side rendering).