Senior Marketing Data Analyst (m/w/d)

WHY YOU SHOULD APPLY

We're looking for a Senior Marketing Data Analyst to own and elevate marketing analytics across Performance Marketing and CRM, spanning both app and web.

This is a highly impactful individual contributor role for someone who thrives in complex environments and enjoys bringing structure, clarity, and insight where systems and standards are still evolving. You will be the primary analytical partner for Performance Marketing & CRM, with broad ownership over measurement frameworks, reporting, experimentation, and decision support.

You'll play a critical role in helping us improve marketing efficiency by improving attribution, standardizing metrics, enabling better spend decisions, and connecting acquisition efforts to long-term subscriber value.

WHAT YOU'll DO

• Own performance and CRM analytics across channels (Google, Meta, TikTok, Braze, etc.), app and web, from acquisition through subscription, retention, and LTV.
• Ensure consistent implementation, validation, and reporting of marketing performance metrics, in alignment with definitions and priorities set by leadership.
• Build, improve, and maintain attribution frameworks (multi-touch, incrementality-focused approaches) and support the development of MMM and predictive LTV/CAC models in collaboration with Data Science.
• Identify and address inconsistencies in tracking, event definitions, and conversion logic across platforms, operating systems and channels.
• Design and evaluate experiments to measure incrementality of channels, campaigns, creatives, and CRM initiatives.
• Partner with Performance Marketing and Creative to shape testing roadmaps and interpret results into clear budget and creative decisions.
• Build and evolve dashboards and reporting that move beyond surface-level reporting and actively inform decisions (e.g. spend vs. targets, efficiency vs. scale trade-offs).
• Translate complex analyses into clear, actionable recommendations for Performance Marketing, CRM, Monetization, Product, and senior leadership.
• Work closely with Performance Marketing, CRM, Design, Product, and Finance to support planning, forecasting, and quarterly growth initiatives.
• Help establish a strong, insight-driven decision culture within the Growth organization.
• Contribute to defining best practices for marketing data pipelines, documentation, and analytical standards in a growing, evolving data setup.
• Identify gaps in tooling, processes, and data quality, and proactively propose pragmatic solutions.

WHO YOU ARE

• 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based.
• Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation.
• Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls.
• Advanced SQL skills and extensive experience working with marketing platforms (Google Ads, Meta, TikTok, etc.) and BI tools (e.g. Looker, GA4, Tableau).
• Experience with MMPs such as Adjust or AppsFlyer.
• Experience working with CRM data and tools (e.g. Braze), including lifecycle and retention analysis.
• Strong statistical intuition and data storytelling skills. You make complexity understandable and useful.
• Comfortable operating autonomously, setting structure where little exists, and influencing senior stakeholders.
• Business-minded and outcome-oriented. You care about impact, not vanity metrics.
• Excellent communication skills in English.

NICE TO HAVE

• Experience in mobile subscription or freemium app environments.
• Proficiency in Python, R, or similar analytical environments.
• Experience working with modern data warehouses such as Snowflake or BigQuery.
• Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations.