Marketing Automation Expert (m/f/d)

Design, plan, and implement complex marketing automation and lead management projects
Develop and execute marketing automation campaigns, particularly in the field of email marketing (EMEA region)
Build and maintain relationships with internal stakeholders in EMEA and internationally
Develop, set up, and test automated customer journeys (including segmentation, triggers, and lead forms in coordination with IT)
Monitor and optimize all relevant digital marketing activities with a focus on lead management
Create reports, data analyses, and performance evaluations in dashboards (e.g., Power BI)
Further develop and maintain contact data in Microsoft Dynamics 365 Customer Insights
Take responsibility for internal consulting as well as managing external service providers
Conduct training sessions on marketing automation for users and subsidiaries (EMEA)
Implement and optimize lead scoring and lead nurturing strategies
Develop and implement personalization and dynamic content concepts for email templates
Support the CRM data modeling process
Monitor and analyze trends in marketing automation and lead management

Completed degree in marketing (Bachelor’s or Master’s) or a comparable qualification
Several years of professional experience in marketing automation and email marketing
In-depth expertise in marketing automation and lead management
Very good knowledge of common marketing tools and system landscapes
Experience in target audience engagement and campaign personalization
Strong communication and project management skills
Excellent networking abilities, particularly with IT stakeholders
High level of personal responsibility and a structured way of working
Very good command of English

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