(Junior) Online Performance Marketing Specialist

Your mission

As a (Junior) Online Performance Marketing Specialist / Digital Performance Marketing Manager / Paid Marketing Specialist at NeuroNation, you will lead and execute Paid Growth campaigns focused on mobile and web user acquisition, with the core responsibility of maximizing return on ad spend (ROAS). You will utilize a rapid, data-driven experimentation approach to continuously scale our products. Your efforts will directly contribute to the growth of both our B2C and Medical Brain-Training offerings, helping millions of users and patients stay mentally fit.

• Manage the Paid Growth campaigns for mobile and web user acquisition
• Be responsible for reaching ROAS goals
• Oversee and run performance marketing campaigns on following channels (GAC, ASA, Native, Social…)
• Manage and ideate creatives together with designers and copywriters for ad copy, content, landing pages
• Continuously incorporate the latest learnings into new growth experiments following a rapid experimentation approach (we use Hacking Growth by Sean Ellis)
• Run A/B tests to experiment with new ideas
• Be your own user, assure the quality of the product, and become one of the experts for cognitive training
• Live with a Growth mindset – constantly look for learning opportunities for yourself and the team
• Join the Growth and Product teams to collaboratively help millions of users and patients to stay fit
• Work closely with colleagues from Business Intelligence, Customer Care, and CRM

Your profile

• You have a deep personal interest in BRAIN TRAINING and SELF IMPROVEMENT
• You speak English with excellent written and oral communication skills.
• You have at least 2 years of working experience in Performance Marketing (Google Search/Youtube, Apple Search Ads, Meta ads...)
• You are a passionate learner
• You have personal experience as a user of digital health, education, or productivity apps
• You have personal experience as a user of digital games
• You are in Berlin
• You have strong problem solving skills
• You have a deep interest in analysing engagement, retention, and other behavioural data
• You are well organised and have good project management skills. You can multitask and manage multiple tasks concurrently.
• You are a teamplayer and love to help out your colleagues.

Bonus

• You have experience with Games or Gamification
• You have experience or talent with UX or Visual Design
• You have knowledge of SQL, R, or Python