Digital Content Manager (M/F/D)

Digital Content Manager (m/f/d)

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

We are seeking a Digital Content Manager to join our German team. The successful candidate will take ownership of digital content across our DACH websites, Shark and Ninja, supporting day-to-day merchandising and content updates. You will ensure all site content is accurate, engaging, and aligned with both business objectives and trading goals, while driving continuous improvements to the customer journey through targeted UX enhancements.

This role requires a data-driven mindset, using insights from platforms such as ContentSquare to guide decision-making, with SEO best practice embedded into all activity. You will collaborate closely with German and global teams to ensure our websites are optimised, compliant, and delivering outstanding consumer experiences.

What Will You Do

• Develop and maintain a digital content strategy, using a data-led approach aligned with business and trading priorities.
• Manage content across Salesforce Commerce Cloud, ensuring accuracy, consistency, and accessibility.
• Deliver a clear digital content calendar and provide regular updates to wider teams.
• Conduct regular content audits, proofreading, and editing to maintain accuracy, clarity, and compliance with accessibility standards.
• Lead the creation, upload, and merchandising of content to support product launches, and trading campaigns.
• Ensure websites are enhanced with current and custom-built functionality, working with HTML and localising global content.
• Identify, scope, and thoroughly test new developments prior to release.
• Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys.
• Use tools such as QR codes, waiting room/online queuing, and merchandising enhancements to improve engagement, measuring effectiveness with ContentSquare.
• Oversee day-to-day site maintenance, including legislation updates, campaign rollouts, and enablement activities.
• Collaborating cross-functionally and with the broader DTC team, including CRM, Affiliates, and Paid Marketing, to improve on-site consumer journeys.
• Use ContentSquare, Salesforce analytics, and GA4 as reporting tools to monitor content and site performance.
• Oversee and manage product data flow across systems (e.g. Salsify, Cloudinary, PARF, Salesforce), with a strong understanding of integrations and platforms.
• Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.
• Work closely with trading teams to meet commercial goals, ensuring clear communication during peak trading periods.
• Partner with marketing, product development and, UX teams to align and optimise content across platforms.
• Share best practice guides and quality control processes across regions to ensure consistency and minimise risk, particularly during and after platform migrations.

What Will You Have

• Fluent in German and English
• Proven experience managing digital content within CMS platforms
• Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication, stakeholder management, proofreading, and attention to detail.