Creative Director Copy (m/f/d)

Unternehmensbeschreibung

Help shaping the next chapter of an icon. NIVEA — a skincare brand loved for generations — is evolving fast. Publicis One Touch is the dedicated Publicis Groupe x Beiersdorf collaboration built to drive that transformation. We’re a global, interdisciplinary agency working side-by-side with our clients to build a connected, data-driven marketing ecosystem, where sharp insights fuel powerful, consumer-first creativity. From global product launches to social, digital, packaging and experiences, you’ll help create work that people feel, share, and remember. If you’re curious and thrive in collaborative, high-impact teams and want to help create real brand love, join us. We are seeking a highly motivated Creative Director Copy (m/f/d) to join our team in Hamburg.

Stellenbeschreibung

Work

• Lead the conceptual and copy-driven development of integrated (360°) campaigns with a strong focus on storytelling and brand voice.
• Take ownership of the creative quality of all copy output, ensuring ideas are strategically sound, culturally relevant, and aligned with the brand’s tone of voice and visual identity.
• Guide and elevate the work of copywriters and cross-disciplinary creatives, with a strong emphasis on craft, originality, and clarity of message.
• Present and sell creative work to clients with confidence, articulating both the strategic rationale and creative excellence behind ideas.
• Lead discussions around creative work in client meetings, confidently defending and refining ideas through strategic debate.
• Oversee the full creative process from concept through execution, including pre-production, production, and post-production phases.
• Ensure copy excellence across all touchpoints including ATL, social, digital, PR, and live activations.
• Collaborate closely with art direction, strategy, and production to ensure cohesive and impactful campaign delivery.
• Maintain strong relationships with production partners and ensure creative integrity is upheld during shoots and execution.
• Ensure all deliverables meet best practice standards across channels and markets, particularly for global campaigns.
• Build trusted, long-term relationships with clients through creative excellence and strategic partnership.

Team

• Mentor and develop copy talent, fostering high standards in writing, ideation, and conceptual thinking.
• Support the growth and performance of the team through regular feedback, coaching, and structured reviews.
• Collaborate closely with client service and project management to ensure efficient workflow and high-quality output.
• Actively manage team capacity and contribute to effective resource planning.
• Keep Executive Creative Director informed on project progress, challenges, and opportunities.

Culture

• Lead by example with a strong point of view on creativity, language, and storytelling.
• Foster a collaborative, inclusive, and inspiring team environment where ideas can thrive.
• Champion curiosity, continuous learning, and cultural awareness.
• Stay ahead of industry trends, especially in copy, content, and brand communication.
• Encourage innovation and bring fresh thinking to briefs and processes.
• Share inspiration and actively contribute to the creative culture of the agency.

Qualifikationen

• Degree or equivalent professional experience.
• Minimum 3 years of experience as a Creative Director working on fully integrated 360° campaigns (ATL, social, digital, PR, live activations).
• Strong portfolio demonstrating recognised work for global brands.
• Proven ability to lead copy-driven creative excellence across multiple channels and markets.
• Strong understanding of international campaign development and global brand communication.
• Exceptional leadership and team development skills.
• Entrepreneurial mindset with a proactive and solution-oriented approach.
• Native-level proficiency in either German or English or both (written and spoken).
• Experience in beauty is a plus.