Werkstudent Content Marketing (m/w/d)

Your seat to fill:

You create high-quality, original, and engaging content to promote our brand, stores, and products across various internal and external channels.

You develop compelling brand marketing content for multiple communication touchpoints.

You collaborate with retail teams to maintain a consistent brand voice across all marketing efforts.

You support day-to-day marketing administration, including maintaining marketing calendars, updating campaign timelines, and ensuring key deadlines are tracked and communicated.

You assist with coordinating marketing projects by managing documentation, scheduling activities, preparing reports, and supporting cross-functional communication between teams.

You help keep retail marketing plans, event calendars, and content schedules up to date to ensure the smooth execution of campaigns and store initiatives.

You support different retail areas and actively contribute to marketing initiatives.

You understand parenting needs and market trends to create targeted content that generates leads for our retail stores.

You implement SEO best practices, including internal linking strategies, to optimize content for search engines.

You work closely with your assigned Copy Editor to ensure clarity, tone, and accuracy in all content.

You collaborate with the design team to select visuals that enhance the user experience.

You stay up to date with industry trends, retail marketing strategies, and content marketing best practices.

Your stroll to CYBEX:

You are currently enrolled in a university program, preferably in Marketing, Communications, Business, or a related field.

You have strong writing and storytelling skills and a passion for content creation.

You have a solid understanding of digital marketing, social media, SEO, and content marketing principles.

You are able to work collaboratively in a fast-paced retail environment.

You have a creative mindset combined with strong attention to detail.

You are eager to learn and adapt to different areas of retail marketing.

This job is available at our office in Bayreuth.