Senior Product Manager, Shopify Apps (Remote)

Why you should join us

• Thrive in the Shopify ecosystem: Be part of a team that’s building one of the most popular apps on Shopify. Your work will directly influence the success of tens of thousands of e-commerce businesses.

• Remote-first flexibility: Work from anywhere (EMEA time zone preferred) with 100% remote forever.

• Bootstrapped & stable: Join a profitable startup with real customers and steady growth. No external investors means we prioritize product quality and user happiness above all else.

• AI-driven culture: Use AI tools not just in engineering, but in product discovery, fast prototyping, and customer insights. We encourage experimentation with new AI-driven workflows to accelerate innovation.

• Direct impact & ownership: Small, agile team where transparency, ownership, and diversity are valued. Your decisions will directly shape product features used by millions of people worldwide.

What you will be doing (Responsibilities)

• Drive product strategy for major initiatives: Partner with leadership to define vision for specific product areas and deliver results at scale.

• Prototype AI-powered solutions: Use your technical background and AI tools to quickly create prototypes, test them with users, and iterate fast.

• Customer-first discovery: Run weekly customer interviews, analyze quantitative and qualitative data, and identify opportunities to solve real problems at scale.

• Prioritize with impact: Lead prioritization across multiple initiatives, ensuring clarity and focus.

• Collaborate with engineering & design: Partner closely with technical teams, speaking their language and accelerating delivery through clear, outcome-based thinking.

• Champion product excellence: Ensure solutions are not just functional but delightful, maintaining Vitals’ reputation as one of the most loved apps in the Shopify ecosystem.

What we’re looking for (Requirements)

• Proven senior-level product management: 5+ years shipping digital products in e-commerce or SaaS, with at least 2+ years in the Shopify ecosystem.

• Shopify experience (MANDATORY): Direct PM/builder experience either at Shopify Inc. OR as a PM of a Shopify App. Running a Shopify store, doing agency work for stores, or any merchant-side experience alone does NOT qualify.

• Technical acumen: You can partner with engineering effectively, understand technical constraints, and use lightweight tools to test and validate product ideas quickly.

• Hands-on AI builder: You actively use AI tools every day. You write your own PRDs, build your own clickable prototypes, ship internal tools & skills, and run discovery yourself.

• Analytical & user-focused: Strong ability to work with data and customer insights to guide prioritization and decision-making.

• Strategic & executional balance: You can zoom out to set vision and zoom in to solve detailed problems.

• Excellent communicator: Able to clearly express product ideas across teams, with structured writing and storytelling.

• Team leadership: Experience managing and mentoring Product Managers, fostering collaboration, and scaling product teams in a startup environment.

• Startup mindset: High energy, bias towards action, and the ability to thrive in a fast-paced, evolving environment with limited structure.

Bonus points

• Prior experience launching or scaling Shopify apps.

• Experience building AI-driven consumer or SaaS products.

• Strong UI/UX sense with the ability to sketch or prototype interfaces.

• Familiarity with Shape Up or other outcome-based product development frameworks.