Senior Marketing Specialist DACH

Strategy & Team Alignment

• Cross-Functional Collaboration: Partner with Sales, BDR, and Marketing team members to define target personas/industries and develop marketing programs in alignment with regional growth objectives.
• EMEA Integration: Coordinate with the NA & EMEA marketing team to ensure on-time delivery and brand consistency, serving as the final quality check for all regional launches.
• ABM Execution: Support Account-Based Marketing (ABM) strategy and project management to build high-value pipelines across key industries.

Campaign & Event Management

• End-to-End Digital Campaign management: Planning, implementing, and monitoring marketing campaigns across multiple channels (ads, email, social media) including identification of customer trends and competitor offerings.
• Brand Development: Strengthening brand presence through consistent messaging and creative initiatives.
• B2B Event Execution: Plan and manage regional B2B events to drive brand awareness and lead capture.
• Content & Creative: Collaborate with design and web teams to produce high-impact marketing materials for all digital platforms.

Optimization & Compliance

• Performance Testing: Conduct A/B testing on content, forms, and audience criteria to boost open, click, and conversion rates.
• Data Governance: Maintain strict adherence to privacy laws and opt-out procedures across all digital touchpoints.
• Lead Nurturing: Execute and optimize automated workflows to move prospects through the funnel via email and social channels.

Reporting & Analysis

• Full-Cycle Reporting: Track and report on monthly/quarterly KPIs, providing stakeholders with status updates and actionable insights.
• Data-Driven Strategy: Analyze campaign results and web traffic to provide regional recommendations for continuous demand gen improvement.