Your Mission
You own the pipeline. You build and run multi-touch campaigns (digital, events, content syndication, ABM) that turn engineering leaders at enterprise accounts into qualified opportunities, working hand in hand with Sales on account strategy and with Product Marketing and Product Management on growth levers. You also own the strategic direction for SPREAD’s flagship events (CUBE, INAI). This is a small, senior marketing team with no layers between you and impact.
What You'll Do
- Design and execute integrated marketing campaigns targeting automotive, defense, and industrial accounts, primarily in DACH and Europe.
- Own pipeline targets and campaign ROI, working hand-in-hand with Sales on account prioritization and follow-through.
- Build the ABM strategy for SPREAD’s top-tier enterprise accounts, from account selection through engagement tracking.
- Partner with Product Marketing and Product Management to identify growth levers and turn product momentum into demand.
- Define the strategy for SPREAD’s owned events (CUBE, INAI) and ensure the external agency delivers on-brand, on-budget, and on-message.
- Represent SPREAD at industry events, trade shows, and conferences where engineering leaders gather.
- Collaborate with Product Marketing on positioning, content, and sales enablement assets that resonate with deeply technical buyers.
Your Experience
- 5+ years in B2B enterprise marketing, demand generation, growth, or marketing-focused consulting roles with hands-on campaign execution.
- A business engineering, technical degree, or deep experience in marketing to engineers with a credible track record of learning technical domains fast. From day one, you can hold your own in a conversation about E/E architecture, PLM, or systems engineering.
- Proven track record of building qualified pipeline at enterprise accounts (€100K+ ACV).
- Experience with ABM tools and tactics, and AI-native quality content creation across formats (video, images, social, and written).
- Experience providing strategic direction for high-touch executive events (agency handles execution).
- Comfort working in a small, fast-moving team where you own outcomes, not just activities.
- Native-level English required. German is a strong plus.
- Based in Berlin or willing to relocate.