Public Relations Manager - Germany

Why Join

• Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
• Global international team, strong company values and culture
• Work from anywhere: WFH or hybrid — your choice
• Real career acceleration: we want to mentor ambitious people and fast-track their growth
• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• Fast decisions and shipping culture. Days, not quarters.

About the Role

We’re looking for a hands-on, growth-minded PR Manager to help turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a corporate PR role. You’ll be in the trenches: pitching journalists, opening doors with influencers and partners, shipping ambassador deals, landing tier-1 coverage, and making the brand felt across podcasts, social, and editorial.

You’ll get the editorial and PR fundamentals right first — press releases, journalist relationships, content hygiene. Then scale into the bigger plays: viral collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited in LLMs and AI search.

You’ll lead two in-house specialists (PR and Copy Specialist, Content Specialist), partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.

What You’ll Do

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

What We’re Looking For

• 5+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
• Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story)
• Experience placing media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections
• Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness
• Experience managing a small in-house team or wanting to step up to it
• Excellent written and verbal English communication
• You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side
• Self-starter with a bias for action
• A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics
• High attention to detail and a proactive, self-starting attitude
• Problem-solving ability and creativity in a fast-paced environment
• A passion for learning and improving continuously

To Apply

Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.