Product Marketing Specialist

Product Marketing Specialist

A *Product Marketing Specialist* at ZEISS is responsible for planning and executing marketing activities that support the successful launch and growth of technical products in global B2B markets. The role bridges product management, sales, technical teams, and marketing to communicate product value effectively.

Key Responsibilities

• Coordinate *go-to-market (GTM)* strategies for new products, software updates, and product enhancements.
• Collaborate with product management, sales, service, technical application teams, and regional marketing teams.
• Plan and execute global product marketing campaigns.
• Develop marketing materials such as brochures, presentations, videos, customer success stories, and digital content.
• Create sales enablement tools for global sales teams and channel partners.
• Manage product launch activities and communication plans.
• Support digital marketing initiatives and coordinate campaign assets across multiple channels.
• Monitor campaign performance and recommend improvements.
• Ensure all marketing content aligns with the company's brand guidelines.
• Improve marketing processes through cross-functional collaboration.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Typically *1–2 years* of experience in product marketing, preferably in a technical or B2B environment.
• Experience supporting product launches and integrated marketing campaigns.
• Ability to understand and communicate complex technical products.
• Familiarity with Adobe Creative Suite and digital marketing tools is an advantage.
• Strong project management, communication, and organizational skills.
• Fluency in English; German is often preferred for Germany-based roles.

Desired Skills

• Go-to-market strategy
• Product positioning and messaging
• Market research and competitive analysis
• Content creation
• Campaign management
• Sales enablement
• CRM and marketing automation tools
• Cross-functional collaboration
• B2B marketing
• Analytical and presentation skills

Gehalt

40.706,19€ - 86.253,05€ pro Jahr

Leistungen

• Betriebliche Altersvorsorge
• Betriebsarzt/Betriebsärztin
• Firmenevents
• Firmenwagen
• Firmenwohnung

Arbeitsort

Vor Ort