Product Marketing Manager, Media Infrastructure (m/f/x)

As the Product Marketing Manager for Lawo's Media Infrastructure portfolio, you will be responsible for the positioning, go-to-market strategy, and promotion of our IP-based media infrastructure solutions. Acting as the bridge between Product Management, Sales, and Marketing, you will translate technical innovation into compelling customer value propositions and drive market adoption across the global broadcast and media industry.

Activities

• Develop and execute go-to-market strategies for Lawo's Media Infrastructure product portfolio
• Define target markets, customer segments, buyer personas, and value propositions
• Create product positioning, messaging, and competitive differentiation strategies
• Lead product launches in close collaboration with Product Management, Corporate Marketing, and Sales
• Develop sales enablement materials, including presentations, battle cards, white papers, case studies, brochures, and customer-facing collateral
• Conduct market research and competitive analysis to identify industry trends, customer needs, and growth opportunities
• Create marketing content for digital campaigns, webinars, trade shows, and industry events
• Engage with customers, partners, and industry organizations to gather market feedback and influence product strategy
• Define and monitor product marketing KPIs to measure the effectiveness of launches and marketing initiatives.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Media Technology, Engineering, or a related field
• Several years of experience in Product Marketing, Product Management, Technical Marketing, or a similar role, preferably within the broadcast, media technology, or professional AV industry
• Strong understanding of modern media infrastructure technologies (ST2110, NMOS, SDN,…) and workflows
• Proven experience developing and executing B2B go-to-market strategies
• Ability to translate complex technical concepts into clear customer benefits and compelling marketing messages
• Excellent written, verbal, and presentation skills
• Fluent in English; additional languages, especially German, are considered an advantage
• Willingness to travel internationally
• Strategic and analytical mindset
• Strong customer orientation
• Self-driven and highly organized
• Excellent collaboration and stakeholder management skills
• Outstanding communication and presentation abilities
• Passion for innovation in broadcast and media technology

Application Process

1. Online-Interview with HR and Line Manager

2. Technical and Team Interview in Rastatt

3. Final Conversation & Offer