Partner Marketing Specialist DACH Market

About the role

We are seeking a rockstar marketeer to own the Partners Demand Generation strategy of Factorial in Germany, both strategic and hands-on.

During the first months, you’ll focus on content creation, campaign setup, and getting quick wins, while building a solid understanding of our partner ecosystem. Your responsibilities will grow quickly as you take ownership of the long-term channel demand generation strategy in Germany.

You’ll need to balance big-picture thinking with day-to-day execution, from launching and optimizing campaigns to tracking performance and KPIs.

In a few words: A mid-level, high-impact role for a hands-on marketer ready to own and scale Partner Demand Generation in Germany, from quick wins to long-term strategy, with autonomy and direct revenue impact.

What will you be doing?

• Own end-to-end demand generation plans with your partners, driving online/offline demand generation, inbound/outbound activities and brand awareness through events, webinars, and joint promotions.

• Report performance of pipeline (demos, conversions, and revenue) ensuring clear visibility on impact.

• Lead and execute Go-To-Market strategies for Factorial partners across the DACH region.

• Identify, shape, and launch initiatives to expand reach through partnerships, events, content, and high-impact campaigns.

• Deliver compelling marketing materials and ongoing support to empower partner success.

You're a great fit if you:

• Are a native German speaker with an excellent level of English; additional languages are a plus.

• Bring experience in Digital Marketing, especially B2B and ideally tech/SaaS.

• Know how to build and execute demand generation plans, including sales strategies, but also content, events, co-marketing and other campaigns to generate pipeline.

• Understand sales goals and can collaborate closely with Sales to align marketing efforts with revenue outcomes.

• Are comfortable and love working with 2nd and 3rd parties, from Partners to agencies or other stakeholders.

• Thrive in fast-paced environments, enjoy building things from scratch, and can quickly adapt to changing priorities.

• Loves data to optimise campaigns, track performance, and identify new opportunities.

• Communicate clearly with partners, stakeholders, and internal teams to drive alignment and execution.

We’ll truly value someone who:

• Has a strong sense of ownership, balancing autonomy with effective teamwork.

• Is organized, proactive, and solution-oriented, turning challenges into opportunities.

• Is humble, curious, and collaborative; focused on enabling partner success rather than “pushing marketing.”

• Loves working with people from diverse backgrounds and adapting to different communication styles.

• Is committed to continuous learning, personal growth, and evolving alongside a fast-growing company.