Online Marketing Manager

Tasks

Manage and optimise PPC campaigns across Google Ads and Microsoft Advertising, including keyword research, ad copy, campaign structure, bidding, landing page feedback, and performance tracking.

Plan, launch, and improve paid and organic social campaigns across Meta platforms, especially Instagram and Facebook.

Monitor campaign performance, identify what is working, and make clear recommendations to improve conversion rates, cost per lead, and customer acquisition efficiency.

Work closely with the founders to test messaging, offers, landing pages, and creative angles for UK trades businesses.

Support the development of simple reporting dashboards and weekly performance updates.

Help improve the connection between paid campaigns, website journeys, sign-up flows, and follow-up processes.

Bring ideas for new campaigns, audiences, creatives, and tests, while staying focused on practical execution and measurable results.

Requirements

Hands-on experience with Google Ads, ideally including search campaigns, conversion tracking, keyword optimisation, and campaign testing.

Experience with Microsoft Advertising / Bing Ads, or willingness to manage it alongside Google Ads.

Practical experience running paid campaigns on Meta platforms, especially Instagram and Facebook.

Good understanding of performance marketing metrics such as CTR, CPC, CPA, conversion rate, ROAS, lead quality, and funnel drop-off.

Ability to write and improve short-form ad copy.

Comfortable reviewing campaign data and explaining clearly what should change and why.

Hands-on, reliable, structured, and happy to work in an early-stage startup environment.

Fluent written and spoken English.

Based in or near Munich, with the ability to work from the office at least one day per week.

Experience marketing SaaS, marketplace, trades, construction, home services, or SME-focused products is nice to have.

Experience with Webflow, Google Tag Manager, Google Analytics, Hotjar, PostHog, or similar tools is nice to have.

Experience with landing page testing, conversion rate optimisation, or marketing attribution is nice to have.