MarTech Data Specialist – Life Sciences

MarTech Data Specialist – Life Sciences | Hamburg | Hybrid | 6 Months

Project Description:

A leading Life Sciences organisation in Hamburg is looking for an experienced MarTech Data Specialist to join an ongoing omnichannel transformation programme. Working alongside a senior Omnichannel Strategist, you will focus on the data and technical layer — building the customer data foundation, defining data flows and ensuring data is structured, governed and activated effectively across channels.

Tasks:

• Build and maintain unified customer profiles (HCP/patient) across CRM and data platforms
• Define data architecture enabling identity resolution, consent management and interaction data capture
• Identify gaps in current data availability, quality and ownership
• Define how data is structured, governed and activated across omnichannel channels
• Support integration of data across CRM, web, content and analytics platforms
• Define and implement KPI monitoring frameworks and produce actionable insights
• Support channel data flows between Salesforce, AEM, DAM and CDP/Data Cloud

Must-Have Skills:

• Proven experience in a MarTech or customer data environment
• CDP / Data Cloud — hands-on experience with unified customer data platforms
• CRM data architecture — Salesforce or equivalent
• Data governance, consent management and identity resolution
• KPI framework definition and analytics
• Experience in a regulated sector — Life Sciences, pharma, financial services or similar
• English — essential working language

Nice-to-Have:

• Salesforce Life Sciences Cloud or Data Cloud specifically
• AEM / DAM experience
• German or other languages

Project Details:

• Location: Hamburg, hybrid
• Duration: 6 months, extension possible
• Start: As soon as possible