Intern Employer Branding (all genders)

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. More than 60 years ago, BCG turned strategy consulting upside down and has become one of the world's leading business consultants. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Our most vital resource is our people. That’s why Human Resources is one of our most vital teams: From recruiting to career development for BCGers, from training and mobility support to staffing (assigning our consultants to client casework), the Human Resources Team plays a decisive role in making BCG not just a company but a Group in which every employee can become their best.

What You'll Do

With your creativity, initiative, and passion for brands and target group-oriented communication, you’ll support our employer branding team as an intern for six months.

Together with the team, you’ll actively be involved in shaping BCG’s employer brand in Germany, Austria, and Switzerland. As a valued member of the team, you’ll take ownership of day-to-day activities, helping us bring BCG’s employee value proposition to life for external audiences. Working closely with internal and external stakeholders, you’ll independently manage your own areas of responsibility.

Your tasks will be diverse:

• You’ll support us in planning, implementing, and optimizing employer branding campaigns, maintain and develop our career websites, and create content for our social media channels (e.g., LinkedIn and Instagram).
• You will also be involved in managing and coordinating agencies, supporting in evaluating relevant KPIs, and participating in benchmark analyses.
• Research on trends in employer branding, target group analyses, and smaller organizational projects and administrative activities complement your varied job profile.

What You'll Bring

• You have a background in communications or media studies, marketing, human resources management, or a comparable degree program.
• You have a strong interest in employer branding and HR marketing—and can give examples that convince or inspire others.
• You describe yourself as an organizational and coordination talent with a strong service orientation.
• Ideally, you have some initial professional experience from internships or volunteer work.
• You are proficient in the MS Office suite. In addition, you are familiar with the most common social media platforms and ideally have already used content management systems.
• Knowledge of image editing programs such as Canva or FIGMA is an advantage.
• Excellent German and very good English skills round off your competency profile.
• You have a good sense of brand communication and follow how companies position themselves as employers.
• You impress others with your structured and independent way of working.
• You are reliable and like to take responsibility.
• When dealing with colleagues and service providers, you always exhibit a friendly and respectful bearing.
• You are communicative and enjoy working as a team.

Who You'll Work With

You’ll work in a highly motivated team that is responsible for BCG’s employer brand. The team’s collaboration is characterized by respect, acceptance, and mutual trust. In close cooperation with your colleagues in Recruiting, you’ll independently take on operational responsibilities—and benefit not only from the experience of your employer branding colleagues but also from an environment that promotes continuous learning.