Interim Head of Brand & Creative (m/f/d) | Series B Scale-Up

ABOUT THE ROLE

As our Interim Head of Brand & Creative, you will lead our creative strategy and visual identity, turning creative output into a driver for growth. This role is a one-year maternity leave cover with the opportunity to lead a talented team and directly impact our success story.

• Take full commercial ownership of visual performance and brand identity to ensure our campaigns serve as a growth lever and hit target metrics
• Lead, inspire, and develop a team of designers and marketing managers, fostering a high-performing culture where data informs creative decisions
• Hold final sign-off for all brand identity frameworks, visuals, design systems and high-stakes IP collaborations, ensuring consistency and aesthetic excellence across all channels
• Architect and implement agile, AI-driven workflows that boost team efficiency and enable the large-scale execution of creative assets
• Drive systematic improvements in creative hit rates and uplift to directly impact ROAS and other success metrics
• Optimize external spending and manage our freelance talent pipelines to maintain a seamless asset production engine
• Co-own the trade calendar and commercial roadmap in close partnership with the Marketing Manager
• Act as the strategic bridge between internal departments and external IP partners to ensure flawless alignment during collaborations

ABOUT YOU

You are a natural leader who balances strategic stewardship with a hands-on drive to develop brands and build scalable systems. You bring:

• 8+ years of relevant experience in brand/creative roles within the D2C ecosystem
• Experience leading and developing a team within a senior leadership role
• Proven track record of shaping brands and managing complex campaigns
• Deep expertise in the Adobe Creative Suite & Google Suite, paired with a strong analytical foundation in performance marketing metrics
• Excellent stakeholder management skills and the confidence to act as a bridge to third-party IP partners
• Experience integrating AI tools into creative pipelines to evolve traditional workflows
• Professional fluency in English is required, while German language skills are a valued addition
• Bonus: You bring a strong design background, or direct experience in the children’s (educational) industry to add that extra layer of magic to our products