Freelance Brand Designer

About The Role

This is a freelance role for a Tendem project. As a Brand Designer, your focus will be on brand asset creation, visual identity, and brand consistency. We need a core specialist dedicated to building a strong visual foundation. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring that all visual touchpoints look cohesive across various mediums using industry-standard design tools.

Key Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
• Create, systematically organize, and deliver necessary variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems that align with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums.

Requirements

• At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable
• Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus
• Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
• Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets.
• Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials.
• Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use
• English proficiency: Upper-intermediate (B2) or above (required)

Additional Requirements

• A strategic, detail-obsessed mindset focused on long-term brand equity.
• Strong dedication to visual consistency and functioning as a true brand gatekeeper.
• Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets
• Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV