Creative Strategist | Streetwear & Lifestyle Brand | Remote

About the Role

Understand the psychology behind a brand that lives and breathes alternative culture.

This isn't a traditional marketing or brand strategy role.

We're looking for a Creative Strategist with a genuine connection to the alternative streetwear scene—someone who understands why people connect with brands influenced by tattoo culture, gothic aesthetics, punk, skateboarding, metal, emo, and underground streetwear.

If your experience is primarily in luxury fashion, fast fashion, sportswear, corporate marketing, lifestyle brands, fitness, or general consumer brands, this role is not the right fit.

We're looking for someone who already understands our audience and knows how to transform consumer psychology into campaigns that create identity, community, and demand.

Key Responsibilities

• Develop creative campaign strategies rooted in consumer psychology and behavioural insights
• Translate concepts such as identity, belonging, scarcity, exclusivity, and community into compelling product launches
• Generate creative concepts for frequent product releases within a fast-paced environment
• Create authentic campaign narratives that resonate with niche lifestyle communities
• Collaborate with Design, Marketing, and Production teams to deliver campaigns on schedule
• Analyse campaign performance and continuously optimise future launches using data and customer insights
• Establish and shape the company's creative strategy function from the ground up
• Work independently within a globally distributed remote team

Required Profile

We're looking for strategists who can clearly demonstrate experience creating campaigns for streetwear or closely related subculture apparel brands.

You should have:

• 1+ years of experience in Creative Strategy, Brand Strategy, Campaign Strategy, Product Marketing, or Consumer Marketing.
• Proven experience working with streetwear, skate, tattoo apparel, band merchandise, alternative fashion, or similar subculture brands.
• Strong understanding of consumer psychology and behavioural marketing principles.
• Experience translating customer insights into commercially successful campaigns.
• Ability to develop authentic storytelling for niche lifestyle communities.
• Experience with Google Analytics, Canva, or similar marketing tools.
• Professional fluency in English.
• Ability to work independently in a fully remote environment.

Portfolio Required

Your application must include a portfolio or case studies showcasing relevant creative strategy work, campaign development, and measurable results within streetwear or closely related subculture brands.

Applications submitted without a portfolio will not be reviewed.

Nice to Have

• Academic background in Consumer Psychology, Behavioural Science, Marketing, or related discipline
• Experience launching products in e-commerce environments
• Experience working within remote international teams
• Passion for alternative culture, streetwear, tattoo art, music, or creative communities

What's on Offer

• Fully remote position — work from anywhere in the world
• Competitive remuneration package
• Opportunity to build and own a brand-new strategic function
• Complete creative ownership and autonomy
• Fast-moving environment where ideas are implemented quickly
• Small, agile, international team
• Clear opportunity to make a visible impact on a growing global brand

Why Join?

If you're passionate about understanding why consumers connect with brands, enjoy transforming behavioural insights into memorable campaigns, and thrive in creative environments where originality matters, this is an opportunity to shape the future of an internationally recognised lifestyle brand.

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