Creative Strategist (Paid Social) (m/w/d)

About the role (What you'll be doing)

As a Creative Strategist (f/m/d) , you’ll own creative strategy as a performance growth lever, with a strong focus on Meta and paid social. Your job is to turn audience insight and performance data into scalable, repeatable creative systems that drive measurable growth.

• Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok & YouTube in scope).
• Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.
• Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.
• Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.
• Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance — not just aesthetics.
• Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.
• Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.

About you (Who you are)

You’re a performance-minded creative strategist who thrives at the intersection of paid social, customer insight, and creative execution.

• 4–5+ years of experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta / paid social.
• Proven ability to write exceptional creative briefs that designers and copywriters can execute against — and that consistently unlock winning ads.
• German fluency (C1+), strong understanding of German customer behaviour and cultural nuance, with experience in creating or localising campaigns for German-speaking audiences.
• Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.
• Comfortable working with UGC creators and performance-led content, from briefing and iteration to reviewing results.
• Highly collaborative, pragmatic, and comfortable with ambiguity — you enjoy fast-moving environments where priorities shift based on performance.
• Experienced in systematic creative testing — building frameworks, message hierarchies, and structured experiments rather than one-off ideas.
• Bonus: experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection.