Creative Strategist, Growth Marketing

About The Role

As the Creative Strategist for Germany, you'll be the creative performance engine behind Canva's paid and organic marketing in the region — working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners, and the cross-functional teams who help bring ideas to life.

What You'll Do

• Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
• Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams
• Lead organic and paid social creative strategy — define what high-performing creative looks like for German audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments
• Own UGC, localisation, and market insight — brief and review creator content to ensure it's on-brand and platform-optimised, and bring genuine cultural fluency to every project
• Work with in-house and agency teams — bridge external creative partners and internal stakeholders, working with media buyers, data science, the Europe Growth Marketing Lead, and agency partners across Brand, Product Growth, and Analytics
• Support conversion across the funnel — contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting

What We're Looking For

You bring real, hands-on experience in creative strategy or performance marketing and you know what it takes to build creative that actually performs. You understand platform-native formats deeply, you're rigorous about testing, and you use data to sharpen your thinking rather than replace it. You have genuine knowledge of the German market — not surface-level familiarity — and you move comfortably between global teams, agency partners, and local execution. You're self-directed, collaborative, and you take ownership of outcomes.

You're Probably a Match If

• You have extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
• You have a strong eye for platform-native creative and the frameworks to test, learn, and scale it
• You're confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions
• You have genuine, deep knowledge of the German market and are fluent in German and English — additional languages are a bonus
• You have strong experience briefing and iterating creative in cross-functional sprints
• You have a growth mindset — analytical, curious, and comfortable with ambiguity