Content Strategist (m/f/d)

About Yepoda

Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

We’re looking for an experienced Content Strategist to bring to life compelling content concepts across campaigns, launches, and always-on channels, from ideation to final output. In this role, you will support the evolution of campaign ideas through research, moodboarding, and cultural trend analysis, with a strong pulse on the beauty space. This person will collaborate closely with creative teams to bring concepts to life, while continuously evaluating and optimizing content for performance, relevance, and brand fit.

Your responsibilities

• Drive the development of creative concepts for campaigns, product launches, and always-on content
• Own content creation end-to-end, from ideation to final execution
• Support the Content & Concept Lead in shaping and refining campaign ideas
• Research trends, references, and cultural insights to inform creative direction
• Own moodboard and visual framework development to guide shoots and production
• Collaborate closely with designers, photographers, and videographers to execute concepts
• Ensure consistency and alignment with brand identity across all content
• Stay on top of emerging beauty trends, formats, and competitor activity
• Continuously scout new platforms, content styles, and creative opportunities
• Review and evaluate content performance to optimize future outputs
• Apply a strong aesthetic judgment to ensure high-quality, impactful content
• Balance creativity with performance, ensuring ideas are both inspiring and effective
• Ensure concepts are designed to scale across formats, channels, and markets without losing creative impact

Your profile

• 5+ years of experience in the beauty industry, retail, or D2C brands
• Strong understanding of content, trends, and brand storytelling
• Proven ability to develop and execute creative concepts from ideation to final output
• Deep knowledge of the beauty space, including emerging brands and formats
• Strong experience in researching references and building clear, inspiring moodboards
• Confident in presenting ideas and creative directions to internal teams and stakeholders
• Sharp aesthetic sense with a clear point of view on what works
• Performance-driven mindset with the ability to optimize content for impact and brand alignment