Content Marketing Manager (all genders) - Fixed-Term Contract

Your mission

You make sure our content doesn’t just exist – it lands. You turn our strategy into stories that people actually want to read, watch, and share. Across our website, social media, newsletters, and tailored formats, you make Impossible Founders visible as the home for science-based start-ups. You spot what matters in the ecosystem and turn it into content that positions us as the first address for ambitious founders.

Implementing an impact-oriented content strategy

• You own an impact-driven content strategy that builds our visibility and reputation in the DeepTech and science-based start-up world
• Hold operational responsibility for the entire content lifecycle – from idea to publication and impact measurement

Developing and continously managing the editorial plan

• Build and maintain a structured editorial calendar across all channels
• Prioritize topics in close collaboration with the CEO, program team, and partners
• Act as a sparring partner for topic selection and sharpening of story angles

Topic identification and internal sparring

• Establish and run a systematic process for topic identification together with colleagues
• Conduct interviews with the team and founders and turn their insights into strong content pieces
• Create compelling stories based on scientific topics, people, and milestones

Content production

• Write and optimize web copy and landing pages, including SEO- and AEO-focused improvements
• Manage and create content for social media, especially LinkedIn
• Design and manage the newsletter: structure, content, editing, and distribution
• Develop micro-content formats such as posts, short videos, slides, and quotes
• Write press copy

Distribution & reach building

• Ensure content is delivered to the right target groups through the right channels
• Use cross-posting and multipliers to systematically extend our reach

Analysis & optimization

• Track content performance and derive clear, data-based improvements
• Prepare and share KPI reports to steer and refine our content strategy

Management of working student & external service providers

• Manage a working student, delegating projects, reviewing and approving their work and providing regular feedback
• Brief and coordinate external partners for infographics, video, and design
• Ensure quality standards and alignment with brand standards are met and deadlines are respected

Your profile

• At least 2–3 years of experience in content marketing (ideally with a focus on B2B, tech, or start-ups)
• Very strong English and German skills
• Hands-on experience in writing web copy and social media content
• Basic understanding of SEO and AEO and how it influences content
• Strong research, structuring, and storytelling skills
• An independent, proactive way of working – you see what needs to be done and do it
• Talent for explaining complex topics in a simple, engaging way in both languages
• Available latest from July 15