Content Creation Manager (m/w/d)

Position Overview

The Content Creation Manager is responsible for the development, steering, and operational execution of brand‑driven and performance‑oriented content across social media, community formats, and DTC channels, with a focus on Consumer Beauty brands in the DACH region. The role combines consistent brand storytelling with clearly conversion‑driven formats such as live shopping via TikTok Shop.

Key Responsibilities

• Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer Marketing objectives
• Ownership of the brand‑led TikTok Shop content strategy, including live shopping formats and native content with a focus on sales performance, storytelling, and brand impact
• Development and continuous optimization of the DTC content strategy for the owned webshop, including SEO and GEO optimization to increase visibility and relevance
• Development, management, and continuous enhancement of the TikTok Shop affiliate marketing strategy to drive sustainable revenue and GMV growth
• Independent creation and post‑production of social media content (photo, video, short‑form), as well as active support of events for targeted content production and activation
• Management of external agencies and coordination of internal stakeholders to ensure efficient, brand‑compliant, and performance‑driven content execution
• Close, cross‑functional collaboration with Marketing, Media, and PR & Influencer Marketing teams to deliver integrated campaigns and derive measurable learnings
• Identification, further development, and scaling of successful content formats based on performance analyses
• Monitoring and control of agency and project budgets in alignment with the Senior Social Media & Content Manager
• Preparation of results, insights, and action recommendations for business reviews, management updates, and selected stakeholder communications

Required Skills & Competencies

• Very strong understanding of social media and content strategies, particularly within the TikTok and DTC environment
• Strong instinct for platform trends, relevant formats, and audience dynamics
• Strong visual and creative sense for imagery, storytelling, and video content
• Hands‑on experience in the creation, post‑production, and publication of photo and video content for social media using common video, image‑editing, and publishing tools
• Understanding of SEO‑ and GEO‑relevant requirements and the use of corresponding analysis and optimization tools
• Experience with CMS and shop systems (e.g. Shopify), business ad managers, as well as DAM/PIM systems and influencer/creator tools (e.g. Traackr) is considered an advantage
• Basic understanding of UX/UI principles for digital content and product detail pages
• Ability to think about and further develop content from both a creative and performance‑driven perspective
• Strong affinity for numbers and analytical thinking to evaluate content, channel, and shop performance
• Structured, self‑driven working style with high personal initiative and a hands‑on mentality
• Very strong communication and collaboration skills when working with internal stakeholders and external partners
• High openness to AI tools, new technologies, and innovative ways of working
• Very good written and spoken German and English skills