Co-Founder – Marketing & Sales | Ayurveda & Kosmetik

About Melo Ayurveda

Melo Ayurveda is a French dermocosmetics brand combining modern scientific expertise with the botanical knowledge and heritage of Ayurveda.

We develop premium hair and scalp-care products at the intersection of dermocosmetic science, formulation expertise and Ayurvedic active ingredients.

The brand has already demonstrated strong commercial traction in France, with revenue growing approximately fivefold in recent years.

Our Sensitive Scalp Shampoo has become one of our strongest-performing products, and we believe Germany could become an important next market for Melo Ayurveda.

We are now looking for the right entrepreneurial partner to build Melo Ayurveda Germany with us.

Wen wir suchen

Nur für Bewerber:innen mit Wohnsitz in Deutschland und fließenden Deutschkenntnissen.

You must currently be based in Germany and speak fluent German.

We are particularly interested in someone who already has a professional or entrepreneurial network in Germany within one or more of the following areas:

• Ayurveda

• yoga and wellness

• natural health

• beauty and cosmetics

• hair and scalp care

• pharmacies or specialist retail

• e-commerce

• health and wellness creators/influencers

• premium consumer brands

You do not necessarily need to have worked for an Ayurveda company.

What matters is that you understand the German market and already know people, communities or businesses that could help build Melo locally.

Germany has a strong Ayurveda, wellness and natural-health ecosystem, and we are especially interested in someone who can connect Melo Ayurveda with these communities while also developing mainstream beauty, e-commerce and retail channels.

The opportunity

We are not asking you to invent a cosmetics brand from scratch.

Melo Ayurveda already has:

• developed products and formulations

• an established brand and visual identity

• scientific and Ayurvedic product expertise

• existing customers

• commercial traction

• photography and video assets

• educational and scientific content

• customer feedback and product knowledge

• manufacturing and product supply

• experience gained from building the French market

Your role is to take this platform and make Melo Ayurveda work in Germany.

You would have significant freedom to determine how the German business should be built.

What you would own

Depending on your strengths and strategy, you could take responsibility for:

• building the German go-to-market strategy

• German localisation and communication

• e-commerce growth

• Meta, Google and other digital acquisition channels

• TikTok, Instagram and social media

• influencer and creator partnerships

• partnerships with Ayurveda practitioners and wellness professionals

• yoga, holistic-health and natural-health networks

• beauty and scalp-care professionals

• pharmacies and specialist retailers

• retail and distribution opportunities

• Amazon and marketplaces where relevant

• PR and partnerships

• building the first community of German Melo Ayurveda customers

• customer retention and CRM

• developing the German P&L

• eventually building a local team

We want someone who is comfortable opening doors, making introductions, testing ideas and creating opportunities rather than waiting for instructions.

What we care about

• You enjoy building things from scratch.

• You understand German consumers.

• You can turn relationships into partnerships and sales.

• You are comfortable talking to creators, retailers, practitioners and potential business partners.

• You understand marketing, e-commerce, business development or consumer brands.

• You take ownership.

• You are comfortable when not everything has already been defined.

• You are commercially ambitious.

• You are fluent in German and English.

Experience in cosmetics is useful, but it is not essential.

Entrepreneurial drive, local relationships and ownership matter more to us than your degree or corporate job title.

Founder-style opportunity

This is not a conventional salaried Country Manager position.

We are looking for someone who wants to participate meaningfully in the business they help create.

During the initial market-building phase, there is no conventional fixed salary.

The intention is to structure the partnership around meaningful profit participation, country-level equity or a combination of both, depending on the contribution and responsibilities of the selected co-founder.

The German co-founder will also help secure the resources required to finance and grow the local market, whether through their own network, partners, investors or another suitable structure.

The exact long-term partnership will be discussed directly with shortlisted candidates.

Why join now?

Melo Ayurveda is beyond the idea stage.

The products already exist.

The brand already exists.

Customers already buy them.

The French market has already demonstrated commercial traction.

What we are looking for now is the person who sees the opportunity and says:

"I know how I would build this in Germany."

You are not being asked to invent the product.

You are being invited to build Germany.