Brand Marketing Senior Specialist (M/F/D)

YOUR RESPONSIBILITIES:

• Create and/or coordinate the design and production of advertising and promotional material to support marketing strategies and sales objectives
• Design brand visual identity through the development/use of toolboxes and guardrails
• Develop clear, concise and compelling creative concepts that align with the brand positioning and engage consumers in the brand.
• Use storylines, visual styles, tone, messaging and new technologies to drive distinctiveness and differentiation.
• Develop a wide range of content (animations, still visuals, videos, banners, infographics, etc.) for various channels
• Ensure messaging consistency and cross-channel synergies
• Measure and analyze the performance of content to continually improve the effectiveness of content created
• Maintain and execute content calendar via project management of toolboxes.
• Close interaction and communication in all areas of the organization
• Management of agencies and planning of infrastructure and capacity
• Budget coordination and control, taking into account overall goals, synergies and marketing activities