AI Director

About the role

We are looking for an AI Director who sits at the intersection of brand design and AI-driven content creation. You do not just make things look good. You build visual systems that scale, and you know how to bring creative concepts to life with the AI tools that exist today.

This role is central to everything we put out into the world. You work closely with our Social Media Manager and our Video Editor to make sure our content is visually sharp, on brand and produced fast. This is a hands-on role: you are the one making the work, not reviewing someone else's.

You are a genuinely creative person. You bring ideas to the table, you think in concepts, and you have an instinct for what looks and feels right. At the same time you know how to collaborate. You take briefs seriously, you communicate clearly, and you make the people around you better at their jobs.

What you will do

• Develop and maintain brand identities across multiple projects, internal and external
• Build and manage content templates for posts, carousels, slides and campaigns
• Translate creative briefs from the Social Media Manager into visual concepts that land
• Generate images and videos with AI tools such as Midjourney, Higgsfield, Seedance and whatever comes next
• Keep characters, products and styles consistent across generations, not just within a single output
• Develop visual concepts and creative directions for different brands and use cases
• Own the quality bar: composition, typography, color, retouching and upscaling before anything ships
• Keep our assets, templates and prompt library organised so the team can reuse what works
• Ensure brand consistency across all touchpoints and formats

What we are looking for

• A strong portfolio in brand identity and digital design. This is non-negotiable
• Expert-level Figma skills
• Proven hands-on experience with AI generation tools for image and video, with work you can show us
• Real prompt craft: you know how to get a specific result out of a model instead of accepting what it gives you first
• The ability to take a written brief and turn it into a visual concept that hits
• A sharp eye for aesthetics, consistency and brand coherence
• A creative mindset. You do not wait to be told what to make, you bring ideas and initiative
• A true team player. You collaborate openly, communicate proactively and take feedback without ego
• A fast turnaround mindset. You will work in a tight, agile workflow with the Social Media Manager and the Editor
• You keep up with new tools on your own and test them before someone asks you to

Nice to have

• Motion design or basic video editing skills
• Experience producing content for social-first formats at high volume
• Experience building or maintaining a design system

The setup

• Remote, full-time, 40 hours per week, Monday to Friday
• Flexible scheduling within the week, agreed calls attended, 24-hour response time
• Compensation based on experience, discussed openly on the first call
• Start: as soon as possible

How to apply

Send us:

• Your portfolio, with a note on what part of each piece was yours
• Three to five AI-generated pieces you are proud of, with the thinking behind them